GoDaddy Acquires Dan Platform & Join Forces (Now Dan is a Godaddy Brand) and have joined forces to make it easier than ever for domainers to start, run and grow a domaining business online.

Now is a Godaddy Brand!

About Godaddy

GoDaddy is the world's largest services platform for entrepreneurs around the globe.

They're on a mission to empower our worldwide community of 20+ million customers — and entrepreneurs everywhere — by giving them all the help and tools they need to grow online.

About Platform

Dan was launched in 2013, Dan has reinvented domain trading from start to end by making domain trading easier and accessible to all.

Open to buyers and sellers alike, Dan offers easy, fast and secure domain ownership transfers. The company has 17 million domains listed, processed over 100,000 secondary market domain transfers and hosts 2.5 million domain for sale pages.

Recently, announced that they have entered into a definitive agreement with GoDaddy to bring Dan's innovative products and engine to one of the most respected brands in domains and their 21+ million customers.

The partnership aims to create the best end-to-end solutions for domain owners.

In the short term, Dan's for sale pages will be made available to GoDaddy customers and GoDaddy will begin offering LTO (Lease to Own) model.

At Dan, the most requested distribution network integration will finally happen. Soon, we'll join the Afternic DLS network creating the most liquid and seamless domain secondary market experience.

Reza Sardeha, Founder of

When Paul and I started flirting about working together, the seed was planted and grew as we discovered our ideas aligned about how to take the domain secondary market forward. Reza Sardeha, founder

Paul Nicks, President of Domains at GoDaddy

We are beyond thrilled to welcome's team of proven innovators to GoDaddy's Aftermarket team. Their massively popular sales lander and fulfilment platforms will fit beautifully with Afternic's broad distribution network while accelerating further optimizations and enhancements as we create a best-in-class integrated investor experience. Paul Nicks, President of Domains, GoDaddy

Reza also mentioned in his blog post:

We expect to add scale to our operations and will keep customers updated.

What we know for sure is the great team that made an amazing company intends to continue working to help domain customers after the deal closes.

We've always put our customers first and that won't change. 

We'll reveal more plans as we formulate them, and we can't wait for the Dan journey to accelerate faster than ever before. Exciting times ahead!

GoDaddy Acquires Press Release

We are thrilled to share that GoDaddy entered into a definitive agreement to acquire, a company on a mission “to be a catalyst of innovation in the domain industry and make domain trading accessible to all.”

The mission aligns well with GoDaddy’s mission to empower entrepreneurs and make opportunities more inclusive for all.

At close (expected during the third quarter of 2022), the terrific team of innovators will join GoDaddy’s Domains, Registrars and Investors (DRI) team.

We believe this deal provides great opportunities for both GoDaddy and customers with the integration of’s automation and lease-to-own options adding momentum to GoDaddy’s goal of offering domain investors an integrated experience within a best-in-class marketplace empowered by sage guidance, cutting-edge data science and the world’s premier brokerage team.

With more than 84 million domains under management, GoDaddy intends for this acquisition to support continuing profitable revenue growth in our domains business.


The terms of the deal were not disclosed by Godaddy and Dan.

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